Umiar believe in the true value of normal objects – clear and functional forms. „The world is filled with too many products with short-term goals, to stimulate our desire for possession,” the young designers defends. Instead, they constantly looks for simple solutions and the reduction of excess. Umiar design follow a transparent process, paying close attention to every detail. „The term normal is an answer for all products.” It’s the science of what makes objects good to live with. Their projects are always initiated with long research and they like to focused on human well-being.